Throughout your campaign, you’ll be communicating with customers and keeping them informed of your progress. Business updates, your spotlight page, ajolla Live, and our messaging system will help you keep customers in the loop.
Think of these as your campaign’s blog. Keep customers engaged through interesting and shareable updates, and encourage them to spread the word about your progress. Customers aren’t just looking for updates on when their coupons will show up — most of them love a look at the details of how work like yours is actually made. Show them!
You can post text-only updates, or you can include images, video, and even sound clips. You can mark updates as public or for customers only. Updates can be emailed to all your customers, or just to specific coupon tiers.
You can use messages to communicate with customer one-on-one. Remember to check your messages and comments regularly, and respond to any questions. If you find that you’re frequently getting questions about the same topic, consider making it the subject of your next update.
Once your campaign is successfully funded, use the Spotlight feature to customize your page, highlight images that show your plans coming together, and direct your audience to where they can see your current work.
Customers appreciate regular, insightful, and honest updates. Don’t be hesitant to communicate delays or changes to your original plans — or to just check in. (If customers don’t hear from you for a while, they worry that you may be having trouble doing the work you promised).