Why do people support campaigns? To start, they want to support what you’re doing. But they also want to feel like they’re getting something in return — and coupons let them share in your business.
Some coupons are simple. If your business is a restaurant, for example, you can give discounts. Other coupons — like selling ads on a mobile app or subscription to a streaming service — require a level of creativity when developing coupons.
You know better than anyone what your community wants. Think of things that would get you to support a campaign. Offer copies of exclusive product that can not be gotten anywhere else and are offered only once. Consider custom work and chances to be a part of the process.
There are a few things we prohibit, including offering financial returns and reselling items from elsewhere.
Be fair. When people think about supporting your campaign, they’re asking themselves whether your coupons are a good trade for what they’re purchasing. Setting a price varies and depends on numerous factors like the type of business and industry — it’s handy to offer something that is greatly discounted from existing competition but still offers enough capital to launch or grow the business.
Once you’ve decided on your coupons, you’ll find plenty of tools and options that let you organize them so they fit your schedule and budget.
These are your best guesses for when you expect to deliver coupons to customers. For each tier, choose a date you’re confident about hitting, and don’t be afraid to give yourself breathing room — it’s definitely better to underpromise and overdeliver. For complex projects, it can be useful to stagger the estimated delivery dates for different coupon tiers, sending out coupons in batches over a period of time. More on this in the funding section.
As you add each coupon, you’ll be able to specify whether the item involves shipping, which locations you can ship to, and the shipping costs. (You can get very specific, if you need to. See our FAQ for more.) Shipping costs can sneak up on you, so make sure you have them covered — the costs you set will be added to customer’s purchases as they check out, and count toward your goal.
Remember: once your campaign is live, you can’t change your campaign. You can only cancel the campaign and start all over again.