Fulfillment: that means completing your campaign, getting coupons to customers, and communicating with them to make sure the process goes smoothly. Like every other step, this one requires planning and budgeting. But fulfillment can be fun, too, and we’ve got quite a few tools and suggestions to help.
Surveys let you collect information from customers — their shipping addresses, sizes, choices of colors or flavors, or anything else. You can start drafting customer surveys any time after you’ve launched a campaign, but they can only be sent out once your campaign is successfully funded. They can also only be sent once — so think through all the questions you’ll need to ask in order to provide coupons, and prepare accordingly.
If managing all the logistics of your campaign starts to feel a little overwhelming, or you wind up with more customers than you were prepared for, don’t worry: you don’t need to do everything yourself. There are businesses that specialize in things like mass mailing, warehousing, packaging — you name it. If there’s a part of the process you feel comfortable outsourcing, and you can find a partner you trust, it can help lighten the load and create a better, more efficient experience for you and your customers.