Imagine explaining your business to a friend. What would you say? What might they ask you? And how would you show them you’re serious, prepared, and capable of doing a great job? Your campaign page is your chance to tell people that story: who you are, what you want to make, and why.
Here are a few points to get you started:
Introduce yourself, your team, and any similar work you’ve done
The more details, the better. Sketches, samples, prototypes — it all helps backers get as excited as you are.
Tell people how you got the idea, and how much you’ve accomplished so far. Sharing the business’s history helps others understand the kind of work you do, and how you go about it.
Lay out a clear, specific timeline for what customers can expect.
A simple breakdown lets people know you’ve thought things through and have a workable plan, so they can trust you to use funds wisely.
Tell people why you’re passionate about your business and committed to making it happen.
A lot of your story can be conveyed with words, but there’s more to a good campaign page than text. Images are a huge help for bringing people inside your story. Check out the tips here and below for more on what we think makes a standout project.
Remember: it’s the first part of your business people will see — you’ll want to make a good first impression.
Pitch allows campaign creators to create and share videos to the community. It’s the best way to introduce yourself, and to give people a closer look at what you’re working on. It doesn’t have to be super slick; some of our favorite videos have a very DIY feel.
Captions, subtitles, and translations help more people understand what you have to say and get involved with your project (whatever their language or hearing level).